Implementing Personalization with Page Variants in Sitecore XM Cloud

Sitecore (Koushik) Technology

In my previous blog, I discussed the personalization features in Sitecore XM Cloud. In today’s post, we’ll explore how to implement personalization using page variants in XM Cloud. To deliver personalized content to your visitors in Sitecore XM Cloud, you’ll need to create a page variant for a specific audience. The original (default) content of a page is stored in its default […]

Business Intelligence vs. Artificial Intelligence: How LiaPlus AI Integrates Both Spheres for Improved Outcomes

Artificial Intelligence
Business Intelligence vs AI

Introduction The BI market is more competitive now than it has ever been, as businesses are rapidly evolving towards complete digital transformation. Companies no longer only want assistance in analyzing data; they are now looking for advanced AI solutions that can make real-time decisions. LiaPlus AI integrates BI and AI so that users can set […]

Which Business Case Is Best Solved by Artificial Intelligence? Discover Key Examples with LiaPlus AI

Artificial Intelligence
Which Business Case Is Best Solved by Artificial Intelligence?

Introduction Artificial Intelligence isn’t science fiction anymore—it’s business infrastructure. From sales and HR to healthcare and logistics, AI is solving real problems at real speed. LiaPlus AI is at the center of this shift. It connects AI to everyday tools, processes, and systems—helping you not just automate, but improve outcomes. This article walks you through […]

Use of Artificial Intelligence in BusinessBoost Productivity & Efficiency

Artificial Intelligence
use of artificial intelligence in business

You might wonder how artificial intelligence benefits a business. It often involves machine learning models that predict trends, automate tasks, and analyze large data sets at lightning speed.  You could see chatbots answering customer questions around the clock, software that spots fraud by studying transaction patterns, and predictive maintenance that keeps machinery running.  When you […]

Personalization in Sitecore XM Cloud: A Comparative Insight

Sitecore (Koushik) Technology

Personalization in Sitecore is one of its most powerful and important features, enabling brands to deliver personalized digital experiences to end users and ensure the right content reaches the right contacts. Sitecore XP includes built-in personalization capabilities. In recent years, the approach has shifted toward headless solutions, which offer greater flexibility, omni-channel delivery, and seamless integration with […]

How Augmented Reality (AR) is Changing UX Design in 2025

Design Quick Tips

Your browser does not support HTML5 video. Augmented Reality (AR) is transforming the way users interact with digital products, creating immersive and intuitive experiences. As we step into 2025, UX design is evolving to accommodate AR-driven interfaces, revolutionizing industries from e-commerce to education. Here’s how AR is reshaping UX design this year. Enhanced User Engagement: […]

Use of Artificial Intelligence in BusinessBoost Productivity & Efficiency

Artificial Intelligence
use of artificial intelligence in business

You might wonder how artificial intelligence benefits a business. It often involves machine learning models that predict trends, automate tasks, and analyze large data sets at lightning speed.  You could see chatbots answering customer questions around the clock, software that spots fraud by studying transaction patterns, and predictive maintenance that keeps machinery running.  When you […]

The Application of Artificial Intelligence in Business: Streamlining CRM, E-Commerce, and More

Artificial Intelligence
application of artificial intelligence in business

The integration of artificial intelligence means applying advanced algorithms to support tasks alongside machine learning and predictive analytics, automating much of the repetitive, high-volume work. We have seen carbon-based AI and new possibilities for personalized marketing through AI, such as real-time inventory checks and quick decision-making. It often saves time for teams and gives leaders […]

How AI in Business is Transforming Operations with Seamless Integrations Across 6000+ Apps

Artificial Intelligence
AI in Business: Transform Ops with 6000+ App Integrations

AI is a vast field, which involves the usage of machine learning, natural language processing, and other intelligent techniques in the business for process reengineering; reduction of manual work, data-driven decision making. It’s amazing to witness, for example, how it helps companies predict market fluctuations, personalize customer interactions, and create new revenue opportunities. Some enterprises […]

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