Technology
Stay updated with the latest in technology, digital innovation, and software solutions from L&G Consultancy’s expert team.
What I’ve Learned Designing CDP the Right Way When teams implement Sitecore CDP, the focus usually goes to personalization use cases, dashboards, and decision models. But in real projects, I’ve seen something different. If your event model and identity strategy are weak, nothing else works properly. Personalization behaves inconsistently. Reports don’t add up. Profiles get […]
Sitecore’s SaaS products — Sitecore AI with XM Cloud, Content Hub, CDP, Personalize, Sitecore Search, and Sitecore Connect — gives architects all the building blocks for a modern composable DXP. The challenge is not what to buy, but how to place each capability without overlap, duplication, or architectural drift. This post breaks down where each […]
What is a Customer Data Platform (CDP)? A Customer Data Platform (CDP) is a tool that collects data from multiple sources to create a single centralized customer database. In recent years, customer data platforms (CDP) become a hot topic. Brands are set to create strong relationships with their customers through personalized and meaningful digital experiences. In […]
At Sitecore Symposium 2025, Sitecore introduced the next version of its SaaS-based digital experience platform (DXP), called SitecoreAI. This new platform helps marketers plan, create, and improve campaigns faster with the help of AI. It brings AI-powered personalization, smart automation, and AI-assisted content creation across the whole customer journey. Main Features of SitecoreAI 1. Strategy This […]
Sitecore XM to XM Cloud Migration tool helps to move content, media and user data from a on-prem Sitecore Experience Manager (XM) instance to a target XM Cloud environment. It is middleware that simplifies the task of entering and selecting data, and orchestrating the migration. The tool is available in both a Graphical User Interface (GUI) […]
Welcome to my new blog series! Over the next three posts, we’ll explore the developer’s journey of migrating from Sitecore XP to Sitecore XM Cloud. In this series, we’ll cover the analysis phase, and take a deep dive into the migration of media and content items. As businesses strive to deliver more efficient and engaging digital experiences, Sitecore XM Cloud stands out […]
In my previous blog, I discussed how we can deploy a Sitecore XM Cloud frontend built with Next.js to Netlify. Today, we’ll explore how to deploy the XM Cloud frontend on Vercel—a cloud-based platform officially recommended by Sitecore for Jamstack-based Next.js deployments. In this post, we’ll walk through the steps to deploy a website integrated with Sitecore XM Cloud using Vercel. Prepare the GitHub Repository […]
Netlify and Vercel are two cloud-based platforms in the JamStack ecosystem that are officially recommended by Sitecore for deploying frontend (Next.js) applications. These platforms support both Server Side Rendering (SSR) and Static Site Generation (SSG). In this blog, we’ll walk through the steps to deploy a website integrated with Sitecore XM Cloud using Netlify, which […]
Welcome to my new blog where I’ll explore the audience segment building in Sitecore XM Cloud embedded personalization. Here, I’ll also explore the wide array of pre-defined condition templates available, giving you a variety of targeting options for easy personalization. In my previous blog I explain on how we can create Page Variants and implement […]
In my previous blog, I discussed the personalization features in Sitecore XM Cloud. In today’s post, we’ll explore how to implement personalization using page variants in XM Cloud. To deliver personalized content to your visitors in Sitecore XM Cloud, you’ll need to create a page variant for a specific audience. The original (default) content of a page is stored in its default […]