I am writing this blog on marketing points of view and most of the details are mainly related to marketers.
What is Sitecore?
Sitecore is a leading digital experience company specializing in delivering seamless, personalized, and exceptional experiences to customers worldwide. Sitecore is a .net CMS, commerce, and digital marketing tool.
Since it was established in 2001, Sitecore has always been on the forefront of content and experiential technologies. Constantly innovating and evolving, and with each update offering new tools for its users.
A quick overview of Sitecore’s benefits
- Personalized Customer Data
Personalized customer data is the powerhouse feature behind Sitecore. Personalization enables you to deliver targeted, relevant content to the site visitors based on their characteristics and behaviour, such as location, gender, or previous visits. - Sitecore, a true Headless CMS
A headless CMS is a back-end only content management system (CMS) built from the ground up as a content repository that makes content accessible via a RESTful API for display on any device.The term “headless” comes from the concept of chopping the “head” (the front end, i.e. the website) off the “body” (the back end, i.e. the content repository). A headless CMS remains with an interface to add content and a RESTful API (JSON, XML) to deliver content wherever you need it. Due to this approach, a headless CMS does not care about how and where your content is displayed. A headless CMS has only one focus: storing and delivering structured content.
- Tracking and Analytics
The Sitecore xDB collects all your customer experience data and connects it together. As xDB collects customer interaction data, Sitecore XP creates a profile of everyone. These data profiles become richer with time, intelligently learning your customer behavior. Make those rich insights richer with actionable engagement analytics. - Marketing Automation and Omnichannel Campaigns
Marketing Automation provides us with a new way to create automated online campaigns in Sitecore. With a user-friendly drag-and-drop interface, Marketing Automation provides an extendible set of tools that enable us to:- Enrol contacts into automation campaigns.
- Evaluate contacts based on defined rules.
- Perform various marketing actions for individual contacts.
A marketing automation campaign is a plan that lets us determine how our brand interacts with our contacts depending on their activities. We can use marketing automation campaigns to nurture the relationships with our contacts by adapting our communication according to the content, channels, and media that are relevant and appropriate for each individual interaction.
When we create an automation campaign, we create a system where a particular part of a certain contact’s online activity is subject to a set of rules and conditions that determine when specific actions or activities are performed for these contacts.
Sitecore Experience Cloud allows you to track the performance across the entire life of your marketing campaigns, from channel to channel.
- A/B and Multivariate TestingTesting content via A/B testing is one of the most powerful and easiest ways that Sitecore enables. A/B testing and MV testing allows marketers to determine the effectiveness of digital content. The first and most powerful metric that Sitecore brings to the table is Goals, or Engagement Value Scores (EVS). Goals power A/B testing in Sitecore. It doesn’t matter which choice, A or B, gets selected more. This way you can quickly know which page version is helping or hurting the site. This can be done through the Experience Optimization application in Sitecore. Sitecore Path Analyzer can help you to view each visitor’s journey to your site.
- Social Network EngagementSitecore will allow you to improve your social network engagement, as the CMS will give you several options to connect your website with various social media platforms. Using the built-in Social Connected module in Sitecore, you can configure messages to go out post in different social networks like Twitter, Facebook, LinkedIn etc.
- Sitecore CortexSitecore Cortex machine learning delivers efficiency and surfaces intelligent insights to help marketing teams make better, more informed decisions. By processing and analyzing large volumes of data, Sitecore Cortex generates suggested recommendations and predictive outcomes.
- Multi-language and Multi-site Content SupportOne of the most challenging is delivering an on-brand experience to new customers and employees in new regions. Sitecore supports multi-site is an out of the box(OOTB) feature, multilingual is also one of it. This is very handy when you have to create a site in different languages.
Sitecore Composable DXP suite
Composable DXPs allow you to truly prioritize your customers and create slick omni-channel experiences, a “pick-and-choose” or “go-at-your-own-pace” digital experience solution. Sitecore’s new SaaS Digital Experience Platform is built on a composable architecture.
Below are the Sitecore composable modules:
- Content Hub: Focuses on content generation, media storage and digital rights management as well as content creation workflow
- Sitecore Send: Focuses on email and marketing automation
- Sitecore CDP and Sitecore Personalise: Focuses on personalisation and A/B testing with customer data available to drive that personalisation
- Sitecore Discover: Focuses on search capabilities
- Sitecore Order Cloud: Focuses on online commerce
Conclusion
To sum up, Sitecore is the ideal platform of choice for your business, whatever your industry. Sitecore is quite effective for businesses seeking solutions for better customer engagement, greater lead generation and improved conversion rate.
L&G Consultancy can support you in getting the most out of your Sitecore project.
L&G Consultancy offers end-to-end Sitecore services:
- We have implemented, integrated, and customized Sitecore CMS and Sitecore DMS platforms for customers worldwide.
- We have immediately available certified and experienced Sitecore developers.
- We are experts in the technologies that power Sitecore, including Microsoft .NET Framework, Visual Studio, ASP.NET MVC, and C#
Get in touch to find out more about how Sitecore can benefit your business