Software Development

Accelerated Mobile Pages (AMP)

AMP is a web component framework that you can use to easily create user-first websites, stories, emails, and ads.

What Is Google AMP?

Google AMP is an open-source, website-publishing technology that enables you to create a website that loads almost instantly on mobile devices. 

AMP stands for “accelerated mobile pages.” 

Google created AMP so that publishers and businesses could avoid slow-loading web pages that frustrate users.

AMP Supported Browser

Google AMP is compatible with many major web browsers, including Chrome (obviously) Firefox, Edge, Safari, Opera, and UC Browser.

Tons of global brands have adopted Google AMP to better serve their target audiences and customers, including giants like Facebook, Baidu, Pinterest, Twitter, BBC News, The New York Times, and The Washington Post.

The 4 Types of Google AMP

You can use Google AMP to create four types of accelerated mobile pages:

  • Websites / Web Pages
  • Stories
  • Ads
  • Emails

Google AMP

Google AMP is perhaps the most straightforward of the four types of accelerated mobile pages.

Essentially, a Google AMP website is just an HTML copy of a website that is more streamlined and loads almost instantly on mobile devices.

Aside from the lightning icon on Google’s search engine results pages, it’s hard to tell the difference between a normal, mobile-optimized web page and a Google AMP website.

Google AMP Stories

You can use Google AMP stories to share your visual narratives, just like you do on social media sites.

Google AMP stories like Facebook Stories or Instagram Stories, but more flexible.

Today, more people consume content in the stories format – in fact, each day, 500 million people use Instagram Stories.

Google AMP is open-sourced. This means that anyone can create and integrate AMP stories into their websites.

Google AMP Ads

Google AMP ads load up to five seconds faster than regular ads on AMP pages.

This near-instant loading speed minimizes disruption for users, helps to increase visibility, and as a result, can improve click-through rates.

Plus, AMP ads are easier to build, there are new creative formats available, and they’re supported by more than a boatload of ad networks and analytics platforms.

Google AMP Emails

Email marketing can be extremely powerful.

AMP emails can contain dynamic content and components that users can interact with directly within the email message.

Let’s look at this Google AMP example from Pinterest. Users can browse and interact with pins within the email itself without having to click through to another browser tab or open the app.

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