SitecoreAI Explained Simply: New Features, AI Agents, and What It Means for Marketers

Sitecore (Koushik) Technology

At Sitecore Symposium 2025, Sitecore introduced the next version of its SaaS-based digital experience platform (DXP), called SitecoreAI. This new platform helps marketers plan, create, and improve campaigns faster with the help of AI. It brings AI-powered personalization, smart automation, and AI-assisted content creation across the whole customer journey. Main Features of SitecoreAI 1. Strategy This […]

Audience Segments in XM Cloud Personalization | L&G

Sitecore (Koushik) Technology web development

Welcome to my new blog where I’ll explore the audience segment building in Sitecore XM Cloud embedded personalization. Here, I’ll also explore the wide array of pre-defined condition templates available, giving you a variety of targeting options for easy personalization. In my previous blog I explain on how we can create Page Variants and implement […]

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