What I’ve Learned Designing CDP the Right Way When teams implement Sitecore CDP, the focus usually goes to personalization use cases, dashboards, and decision models. But in real projects, I’ve seen something different. If your event model and identity strategy are weak, nothing else works properly. Personalization behaves inconsistently. Reports don’t add up. Profiles get […]
Sitecore’s SaaS products — Sitecore AI with XM Cloud, Content Hub, CDP, Personalize, Sitecore Search, and Sitecore Connect — gives architects all the building blocks for a modern composable DXP. The challenge is not what to buy, but how to place each capability without overlap, duplication, or architectural drift. This post breaks down where each […]