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Business Intelligence vs. Artificial Intelligence: How LiaPlus AI Integrates Both Spheres for Improved Outcomes

Artificial Intelligence
Business Intelligence vs AI

Introduction The BI market is more competitive now than it has ever been, as businesses are rapidly evolving towards complete digital transformation. Companies no longer only want assistance in analyzing data; they are now looking for advanced AI solutions that can make real-time decisions. LiaPlus AI integrates BI and AI so that users can set […]

Which Business Case Is Best Solved by Artificial Intelligence? Discover Key Examples with LiaPlus AI

Artificial Intelligence
Which Business Case Is Best Solved by Artificial Intelligence?

Introduction Artificial Intelligence isn’t science fiction anymore—it’s business infrastructure. From sales and HR to healthcare and logistics, AI is solving real problems at real speed. LiaPlus AI is at the center of this shift. It connects AI to everyday tools, processes, and systems—helping you not just automate, but improve outcomes. This article walks you through […]

Use of Artificial Intelligence in BusinessBoost Productivity & Efficiency

Artificial Intelligence
use of artificial intelligence in business

You might wonder how artificial intelligence benefits a business. It often involves machine learning models that predict trends, automate tasks, and analyze large data sets at lightning speed.  You could see chatbots answering customer questions around the clock, software that spots fraud by studying transaction patterns, and predictive maintenance that keeps machinery running.  When you […]

Personalization in Sitecore XM Cloud: A Comparative Insight

Sitecore (Koushik) Technology

Personalization in Sitecore is one of its most powerful and important features, enabling brands to deliver personalized digital experiences to end users and ensure the right content reaches the right contacts. Sitecore XP includes built-in personalization capabilities. In recent years, the approach has shifted toward headless solutions, which offer greater flexibility, omni-channel delivery, and seamless integration with […]

Sitecore Personalization – Profile Personas and Patterns Part Two

Development Sitecore (Koushik)

Content Profiling We have setup Profile Personas, Profile and Pattern Cards in my previous blog.  Now, It’s time to assign these profile cards to Sitecore contents to identify customer’s behavior. Now open the page in experience editor where you want to assign the profile. Navigate to the Ribbon and select the Optimization tab. Then, click on […]

Sitecore Personalization – Profile Personas and Patterns Part One

Sitecore (Koushik) Technology

In my previous blog, I discussed on building and creating custom personalization rules to meet specific business requirements. In this part of personalization series, we will discuss more about personalization using Sitecore Profiles, Personas and Patterns. In this article, we’ll dive into the essential components of Sitecore profiling that allow you to comprehend visitor behavior and leverage […]

Custom Personalization Rules in Sitecore

Sitecore (Koushik) Technology
SitecoreLogoPersonalization

In my previous blog, I detailed the setup and management of the out-of-the-box (OOTB) personalization feature within a component. Today, I delve deeper into building and creating custom personalization rules to meet specific business requirements. Sitecore’s architecture offers the flexibility needed for this scenario, allowing for the extension and implementation of custom rules as required. […]

Basic Introduction on Sitecore Personalization

Sitecore (Koushik) Technology
SitecoreLogoPersonalization

In this blog post, I’ll provide an overview of personalization in Sitecore, outlining its benefits and offering step-by-step guidance on creating and configuring personalization for components. This guide is tailored for Sitecore beginners seeking to grasp the concept and its implementation. Personalization empowers you to deliver customized content to your visitors. For instance, you can […]

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