What is a content hub?
Sitecore Content Hub is the center of content management activity. Marketing teams can manage all stages of content like planning, authoring, publishing, editing, categorization, storage, creation of marketing campaigns using this platform.
This can be considered as one home for all your digital assets, content operations, and distribution.
Sitecore Content Hub Components
- Digital Asset Management (DAM)
The DAM provides efficient and easy management of your digital assets.- DAM integrates with design tools such as Adobe Creative Cloud, so you can upload assets like images, videos, templates and other files, and add metadata. Preview is also available.
- All digital assets are centralized and stored in one place. The large volumes of contents can be categorized and tagged with the help of AI technologies.
- Quickly and easily navigate extensive media file collections and search for any file using a faceted search system.
- Multiple filters based on tags, location can be applied for limiting search results.
- Users can also customize queries with advanced Query Builder or search through image libraries by thumbnail.
- DRM makes it possible to document your content usage rights and check third-party assets to eliminate compliance risks.
- Content Marketing Platform (CMP)
Marketers use this platform to efficiently manage the contents, distribute data across all channels and monitor the performance of publications.- Content strategy can be visualized on the special board and plan campaigns and posts in the publication calendar.
- Proactive creation of relevant marketing materials for various channels, regions and audiences will undoubtedly add value to the business.
- CMP is a collaborative environment where marketing specialists, authors, designers, editors and other team members can work simultaneously. They can instantly react to changes (comment, approve, reject) in the shared environment, and each member will be notified immediately. This means efficient workflow management, transparency of the entire marketing process.
- The platform allows to reach target audiences at the right time, with the right information and via the right channels.
- Using KPI dashboards and metrics analysis, there are always an overview of the progress of campaigns and publications.
- Sitecore Marketing Resource Management (MRM)
Use this platform to manage all marketing resources, organize marketing campaigns and control every marketing project stage.- Plan and execute campaigns across channels, markets and brands
- With a set of out-of-the-box templates and built-in project management tools, marketers can create content for various brands and languages from scratch.
- Steer teams to achieve key production targets on time with intuitive collaboration, review and approval tools
- Sitecore Product Content Management (PCM)
- Sitecore PCM helps to stay on top of all products content for ecommerce and other downstream apps.Centralize and automate the management and maintenance of all product-related content (assets, descriptions, SKUs, etc.)
- Create relationships with all relevant objects
- Sitecore Web to Print (W2P)
With W2P, marketers can automatically transform content into printable material. The solution simplifies the design process and ensures brand consistency by checking that all print or digital distribution data complies with brand regulatory requirements.- Generate custom printable product sheets using all available content
- Enforce brand guidelines even outside the organization
What marketers can do with Content Hub?
Below are some of the practical usages of content hub-
- Strategy Planning
Content strategy is the brains and research behind an effective content marketing campaign. Content marketing is the campaign itself built from the strategy. Depending on the business needs, Marketers can create a content strategy plan based on channels, topics, etc. - Better Content Authoring
Marketers can create different versions for a content on the platform, share different files and preview them in the browser. They can review, comment, edit and approve assets and content in real time. Multiple team members can work collaboratively. - Publication of Content on Time
Marketers can access created content in the platform and publish it to different channels. Automatic publishing can also be implemented or Workflow will also work. - Manage and Personalize Content Delivery
Sitecore development tools allow marketers to manage contents, add new add, manage versions, add metadata and tags, apply personalization and more. - Measurement the Success
Sitecore Content Hub Analytics allow marketers to measure the success of content across channels.
Benefits of Sitecore Content Hub
- Single platform — all digital assets are centralized in one place.
- Visibility — marketing workflow simplifies content creation and management.
- Efficiency — unified data and improved project management result in increased efficiency of marketing activities.
- Collaboration — many teams can work in the shared environment and can manage the outcome.
- Integrations — Content Hub integrates with other Sitecore products and third-party commerce and marketing systems.
- Reduce time and resources — the benefits mentioned above result in reduced time, effort, and money in managing content.
Content Hub One
Content Hub One is a focused, agile headless CMS system that allows brands to launch and manage experiences on digital channels – e.g., web, mobile, smart displays, voice assistants, and marketplaces. It is giving developers the freedom to build frontends using any framework for data-driven content experiences and it is allowing marketers to work in parallel to manage content. Content Hub One is a content management for an omnichannel world.
