At Sitecore Symposium 2025, Sitecore introduced the next version of its SaaS-based digital experience platform (DXP), called SitecoreAI. This new platform helps marketers plan, create, and improve campaigns faster with the help of AI. It brings AI-powered personalization, smart automation, and AI-assisted content creation across the whole customer journey.
Main Features of SitecoreAI
1. Strategy
This section includes tools for managing brand guidelines, creating briefs, handling campaigns, and later, a full marketing calendar.
2. Channels
This tab gives access to website and channel management, along with insights related to each channel.
3. Design
Here, users can manage normal website work like page setup, updating components, and maintaining forms.
4. Content
This is for managing content across all channels. It also includes media management (similar to DAM, but full Content Hub support is coming). Soon, it will also help handle embargoed or scheduled content releases—something many CMS tools struggle with.
5. Performance
This tab provides dashboards, insights, and reports to understand how your customer journey is performing.
6. Agentic
This is where Sitecore’s AI vision becomes real. Marketers can subscribe to, customize, or even build their own AI agents.
Agentic Studio: The Core of SitecoreAI
Agentic Studio is the main workspace where marketers work together with AI agents to build digital experiences. It comes with 20 pre-built AI agents, which help automate different tasks such as:
Campaign & Strategy Agents : Help create briefs, find the right audience, and optimize budgets.
Content Production Agents : Create brand-safe content, adapt it for different channels, and keep the messaging consistent.
Migration & Management Agents: These agents can help combine many old websites into one system, saving weeks or months of manual work.
Testing & Optimization Agents : Automate A/B testing, monitor results, and help improve performance.
Marketers can also build their own agents using simple no-code tools.
Key Capabilities of SitecoreAI
1. AI-Driven Content Creation
Helps teams create content faster—such as versions, summaries, metadata, translations, and creative assets.
2. Automated Personalization
AI studies user behavior and delivers the right content automatically, reducing manual work.
3. Better Search Results
With Sitecore Search, AI improves search ranking, understands user queries better, gives recommendations, and reduces zero-result pages.
4. Customer Insights & Predictions
With CDP and Personalize, SitecoreAI improves predictive models, journey insights, and user grouping.
5. AI Agents for Automation
These AI agents can help with:
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Creating personalized experiences
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Running optimization tests
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Finding missing content
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Suggesting new pages or components
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Automating marketing workflows
Who Can Use SitecoreAI?
SitecoreAI is available now for:
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New projects building an AI-first marketing setup
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Existing XM Cloud customers (no major migration needed)
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Large, multi-brand enterprises
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Agencies and Sitecore partners
Why It Matters
For Developers
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Better APIs and automation tools
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AI-powered components
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Faster delivery
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Less manual personalization rules
For Marketers
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Create content quickly
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Launch experiences with AI-based suggestions
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Personalize without deep technical knowledge
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Act directly on insights instead of doing manual analysis
Conclusion
SitecoreAI is the start of a new chapter for Sitecore’s digital experience ecosystem.
It is still growing, but the goal is clear: to bring a strong AI layer that makes content creation easier, personalization smarter, and customer journeys more connected.
