Overview
The Challenges
Message-generation campaigns for the client were being conducted by the marketing team, albeit with no real-time data on message delivery or responses from the customer.
Manual campaign implementation
There were delays in campaign executions due to processes that hinder timely communication.
No automation for message tracking
Anything that lacked tools for tracking translated to an overall poor analysis of engagement and responsiveness.
Disconnected systems
The integration problems between the marketing database and the SMS service provider interrupted workflow.
Webhook APIs
Permits systems to have real-time data exchange, ushering in better integration.
The Objective
Campaign Efficiency Improvement and Tracking of Responses
The major aim was that SMS messaging would be automated and the integration for real-time tracking delivery status would be thus assured with capturing deeper insights for the marketing teams. Seamless data flowing should enhance operational efficiency and drive data-informed decision-making.
The Solution
Integrated, Scalable SMS Communication Platform
An end-to-end automated SMS communication platform was designed from scratch leveraging Microsoft Azure services.
Automated hourly extraction of campaign data and formatted messages into a compatible structure.
Established secure data transmission to the SMS service provider based on SFTP.
Integrating webhook APIs to capture delivery status and customer responses.
Consumption and analysis, in real time, of delivery tracking and response on Azure Databricks.
Continuous improvement insights delivered back to marketing teams.
- Azure Functions
- Azure Event Grid
- Azure Storage Queues
- Azure Databricks
- SFTP Integration
- Webhook APIs
The Impact
Driving Marketing Success through Data-Driven SMS Campaign Efforts
This brings about tremendous improvements in customer messaging operations by SMS in the following ways:
Campaign execution reduced by 85 percent due to automation.
Heightened engagement rates through optimized data-driven messaging.
Reduced operational costs by 30 percent due to the elimination of manually carrying out activities.
Eliminated communication blind spots as it now provides real-time visibility into message delivery and customer responses.
A scalable system could handle millions of messages seamlessly.
Our Global Presence
Delivering world-class digital solutions from three strategic locations across the globe.
South Africa4th Floor, Mutual Park, Pinelands, Capetown, South Africa - 7405.
UAEFZCO 421, Dubai Commercity, Dubai, United Arab Emirates.
IndiaSCO 6, Floor - 5, Dua Square, Ranjit Avenue, Block - B, Amritsar, Punjab, India - 143002