Message-generation campaigns for the client were being conducted by the marketing team, albeit with no real-time data on message delivery or responses from the customer.
There were delays in campaign executions due to processes that hinder timely communication.
Anything that lacked tools for tracking translated to an overall poor analysis of engagement and responsiveness.
The integration problems between the marketing database and the SMS service provider interrupted workflow.
Permits systems to have real-time data exchange, ushering in better integration.
The major aim was that SMS messaging would be automated and the integration for real-time tracking delivery status would be thus assured with capturing deeper insights for the marketing teams. Seamless data flowing should enhance operational efficiency and drive data-informed decision-making.
An end-to-end automated SMS communication platform was designed from scratch leveraging Microsoft Azure services.
Automated hourly extraction of campaign data and formatted messages into a compatible structure.
Established secure data transmission to the SMS service provider based on SFTP.
Integrating webhook APIs to capture delivery status and customer responses.
Consumption and analysis, in real time, of delivery tracking and response on Azure Databricks.
Continuous improvement insights delivered back to marketing teams.
This brings about tremendous improvements in customer messaging operations by SMS in the following ways:
Campaign execution reduced by 85 percent due to automation.
Heightened engagement rates through optimized data-driven messaging.
Reduced operational costs by 30 percent due to the elimination of manually carrying out activities.
Eliminated communication blind spots as it now provides real-time visibility into message delivery and customer responses.
A scalable system could handle millions of messages seamlessly.
Delivering world-class digital solutions from three strategic locations across the globe.
South Africa4th Floor, Mutual Park, Pinelands, Capetown, South Africa - 7405.
UAEFZCO 421, Dubai Commercity, Dubai, United Arab Emirates.
IndiaSCO 6, Floor - 5, Dua Square, Ranjit Avenue, Block - B, Amritsar, Punjab, India - 143002
