Overview
The Challenges
The client collected a huge influx of raw data regarding user activity from its proprietary web analytics service but found it extremely hard to bring it all in for processing and analysis.
Data Standardization Issues
Multiple data schemas viewed as headerless CSVs posed a challenge for standardization.
Scalability Concerns
Scaling was required to treat incoming data sets as production loads since data volume was increasing.
Need for Real-Time Analytics
An analytic solution ensuring very low latency was required to support quick business decision-making.
Security Risks
Concerns regarding the security of sensitive user data.
Lack of end-to-end User Journey Tracking
Inability to track the entire user journey across the website.
The Objective
Streamlining Data Processing and Enhancing Business Insights
The primary focus of the project was to provision a scalable web analytics infrastructure that could manage any requests of processing different data schema types, secure data transfer, and real-time insight delivery. A solution enables linking in-the-web-site interaction with business outcomes to optimize decision-making by marketing and sales teams.
The Solution
Web Analytics Designed to Be Robust, Scalable, and Secured
Quite peculiar to the client, who already used Microsoft products, Azure data stack, and Microsoft Fabric were leveraged to build high-performance analytics pipelines.
Azure Data Factory and Databricks were operated to stream and transform structured data.
Security measures were applied, while metadata-driven systems helped deal with multiple layouts of data.
Dimensional models and pre-calculated summary tables were created for easy reporting.
Microsoft Fabric was integrated to allow for real-time insights and dashboards were built for behavior analysis, segmentation, and conversion tracking.
- Azure Blob Storage
- Azure Data Factory
- Azure Databricks
- Microsoft Fabric
- Unity Catalog
The Impact
Achieving Company Growth through Data-Driven Decision Making
The new web analytics solution that the client bought has really changed his way of getting insight based on website data to have a very measurable business impact as follows:
15% cost savings in storage by using Microsoft Fabric shortcuts to eliminate duplicated data.
Improved ability to diagnose UX problems leading to increased conversion.
25% improved precise targeting of campaigns through attribution models.
Better leads qualification, resulting in more sales-qualified leads.
60% time-saving insight time with dimensional modeling and pre- calculated summary tables.
Our Global Presence
Delivering world-class digital solutions from three strategic locations across the globe.
South Africa4th Floor, Mutual Park, Pinelands, Capetown, South Africa - 7405.
UAEFZCO 421, Dubai Commercity, Dubai, United Arab Emirates.
IndiaSCO 6, Floor - 5, Dua Square, Ranjit Avenue, Block - B, Amritsar, Punjab, India - 143002