AI-powered Sitecore Search
Sitecore has launched a new product called ‘Sitecore search’ powered by AI. Now a days, there is huge CMS content and digital search transformation. To overcome this issue,  Sitecore has added the feature to anticipate the customer search and show what is relevant to them. This means it will fetch the user’s historical data to predict the search and will show the relevant personalized content to the end user. The idea behind this search feature is to show right content to the user which leads to the increase  in engagement to the brand.
New feature   Â
1. Predictive search – Predictive search is an approach that attempts to anticipate search terms based on the historical behavior, previous searches, and other attributes of the end user, as well as trending searches across all user sessions. It displays the possible suggestions in or under the search field. This helps the customer to search and get the result faster using the AI. Predictive search helps to show relevant personalized content to the end user.
2. Elevate your content– Based on the individual visitor intent through AI and context-aware rules in real- time, using the AI-engine, it boosts the specific content based on strategic business objectives or in response .With the help of Sitecore development, we can customize how content is matched, sorted, and promoted to fulfill the specific needs of a consumer’s search experience.
3. Control the experience – This has rich APIs and components powered by AI It also has analytics data which helps to integrate the content search, guided navigation and promotions into any site based on the need.
4. Deep content insights– Go beyond URLs and clicks, to measure engagement with themes and keywords across your content.
5. Ease of implementation- Create a search experience across any number of digital assets; organized and optimized just for your audience.
6. Multilingual management– Incorporate multiple languages at once into your search, to simplify management and global relevance.
Benefits:
- It uses web crawler to index site or multiple site and one can also index through API with authentication.
- It uses elastic search over solr which is more focused on scaling and analytics data.
- Client-side flexibility to create result components and if we see the request parameter, we have all the options to search over multiple sites . Many other  request payload parameters are available to client side to change the experience search.
Conclusion:
Sitecore Search uses the technology like elastic search, web crawlers, API and reflection vector search. With the help of this, Sitecore search, powered by AI, helps to display hyper relevant content , Predict search intent and display individuals result with personalized search experience.
