What is Sitecore Send?
Sitecore Send is a cloud-based email marketing solution. It simplifies the process of creating emails, automate and manage email campaigns. Marketers can send email based on personalization to achieve more conversions with AI driven analytics and reporting.
Let us discuss some important features offered by Sitecore Send:
- Marketers can create beautiful and interactive campaigns easily
Sitecore Send’s drag and drop editor and pre-built templates help marketers to create emails to engage with valuable customers.
- Personalization
Marketers can create customized and personalized emails by analyzing the customer response and activities.
- Automate campaigns
Sitecore send allows marketers to build and automate marketing campaigns across multiple channels.
- AI driven email
Based on customers’ interest in products, AI driven personalized email will engage more customers.
- Powerful real time analytics
Marketers can optimize campaigns with the help of advanced analytics data
- Build Customer Database
With the customer’s consent, marketers can collect customers’ data which will help them to build more contextual customer experience in future.
- Real time analytics report:
Sitecore send provides detailed analytics report to track recipients, open rates, bounce rates, clicked rates, not open rates, unsubscribes. There is also an option to create custom reports in Sitecore send to get more comprehensive reporting.
Integrating Sitecore Send with Sitecore Experience Manager:
The integration is for using the functionality of Sitecore Send in Sitecore Experience Manager. Here are three different key use cases:
- How to embed the Sitecore Send tracker (Mootrack) in a Sitecore XM site
To leverage the functionality from Sitecore Send in Sitecore XM, you will need to ensure that the Sitecore Send tracker, called Mootrack, is installed in your site. The tracker comes in the form of a JavaScript asset that is pulled in from Sitecore Send on each page request made to the site.
- How to identify visitors with Sitecore Send
The process of identifying visitors allows for interactions performed on different devices to be tied to the same user in Sitecore Send, giving the marketer a more complete view of their customers.
- How to embed a Sitecore Send Subscription Form in a Sitecore XM site
This process allows you to embed forms developed in Sitecore Send in your web channel. The process is the same whether you’ve built your site using SXA, JSS, or any of the other technology choices you can make with Sitecore XM.
So using Sitecore Send enterprises can manage, scale, and automate email campaigns easily and can achieve more customer engagement.
