SitecoreAI Features & AI Agents Explained

At Sitecore Symposium 2025, Sitecore introduced the next version of its SaaS-based digital experience platform (DXP), called SitecoreAI. This new platform helps marketers plan, create, and improve campaigns faster with the help of AI. It brings AI-powered personalization, smart automation, and AI-assisted content creation across the whole customer journey.

Main Features of SitecoreAI

1. Strategy

This section includes tools for managing brand guidelines, creating briefs, handling campaigns, and later, a full marketing calendar.

2. Channels

This tab gives access to website and channel management, along with insights related to each channel.

3. Design

Here, users can manage normal website work like page setup, updating components, and maintaining forms.

4. Content

This is for managing content across all channels. It also includes media management (similar to DAM, but full Content Hub support is coming). Soon, it will also help handle embargoed or scheduled content releases—something many CMS tools struggle with.

5. Performance

This tab provides dashboards, insights, and reports to understand how your customer journey is performing.

6. Agentic

 

This is where Sitecore’s AI vision becomes real. Marketers can subscribe to, customize, or even build their own AI agents.

Agentic Studio: The Core of SitecoreAI

Agentic Studio is the main workspace where marketers work together with AI agents to build digital experiences. It comes with 20 pre-built AI agents, which help automate different tasks such as:

Campaign & Strategy Agents : Help create briefs, find the right audience, and optimize budgets.

Content Production Agents : Create brand-safe content, adapt it for different channels, and keep the messaging consistent.

Migration & Management Agents: These agents can help combine many old websites into one system, saving weeks or months of manual work.

Testing & Optimization Agents : Automate A/B testing, monitor results, and help improve performance.

Marketers can also build their own agents using simple no-code tools.

Key Capabilities of SitecoreAI

1. AI-Driven Content Creation

Helps teams create content faster—such as versions, summaries, metadata, translations, and creative assets.

2. Automated Personalization

AI studies user behavior and delivers the right content automatically, reducing manual work.

3. Better Search Results

With Sitecore Search, AI improves search ranking, understands user queries better, gives recommendations, and reduces zero-result pages.

4. Customer Insights & Predictions

With CDP and Personalize, SitecoreAI improves predictive models, journey insights, and user grouping.

5. AI Agents for Automation

These AI agents can help with:

• Creating personalized experiences

• Running optimization tests

• Finding missing content

• Suggesting new pages or components

• Automating marketing workflows